Text Content, not fancy graphics cause websites to rank in Google
The SEO industry has done a very poor job of explaining to business owners why they need to pay for writers to produce content… their idea of “content” is old school, they tend to want to do what they consider “tried and true” sales copy.. news flash.. sales copy is NOT content.
Web designers are painfully aware all of their new clients are asking for SEO to be “baked in” to their website.
Web designers also know SEO is not part of their skill set, perhaps on site SEO in the form of the site’s navigation layout and structure of the web pages.. but they routinely avoid counseling the business owner to make blog posts.. why? Because they have no idea of why THEY would want to do so, let alone risk telling the business owner they are clueless.
Web designers are in the business of getting you, the business owner, to cut them a check…
Web designers profit margins are highest when they let you, the business owner, tell them what verbiage to use. I’ve even consulted with web developers who asked for a meeting to learn what they didn’t know they needed, their response was.. “I’m NOT interested in writing content – I’ll let the business owner provide what to say on the website”
The problem is one of context.. from an SEO’s point of view
The sole reason for having a website, ANY website is to have it perform in Google search results
The dirty secret all web designers and graphics designers are in no hurry for business owners to find out is.. Googlebot is blind
it cannot “see” logos, header graphics, call to action graphics or photos
It “Sees” in braille. Googlebot is scouring the web, it feeds what it finds to a scoring algorithm, that algorithm is looking for CRITERIA.. if it doesn’t see the criteria it’s looking for.. you don’t earn Google Authority.
… then and ONLY then are you “eligible” to present your copy to humans, and the website strategy changes gears (now that you rank, NOW you can begin to speak to humans)
If not sales copy then what kind of text are you talking about?
Domain Authority takes time. The first 6 months of a brand new domain, not an existing website, it’s goal is to please the algorithm, and ONLY please the algorithm.. text articles NOT FOR HUMAN CONSUMPTION… yet are still written for humans in mind.
the goal is to write blog posts and website pages in the form of ARTICLES that are informative as if you wanted your website to be used in the Wikipedia page on your product or service.
While you’re attempting to gain domain authority you want essays on your genre…
AND NOTHING ELSE.. .unless and until we’ve managed to get the algorithm to see OUR website as THE AUTHORITY in our genre.. in our geographical area.
How long of a text article is required to pull this off?
Google was slick.. very slick
After years of cat n mouse with SEOs they made each update to the algorithm after 2013 roll out slowly over a period of months
The Panda update takes points off a website by penalizing what it deems “of low quality”
The Penguin update rewards good stuff
Those two distinctions make re-engineering the algo pretty much impossible
But us SEO’s needed some kind of “talking point” to convert leads into sales.. so some of us just guessed, others outright invented theories since it was extremely difficult to connect Correlation to Causality
For 3 years now the prevailing consensus was to write a 500 word article and under 250 was assumed “thin” content
Google just busted that concept… and now there’s proof from this website
particularly this snippet from that post:
Word Count & On Page Factors
Rethinking word count
While it is a good rule of thumb to ensure that any new content you create is over a certain word count, a low word count does not equal content that will get hit by Panda. In fact, there is a lot of content that Google not only thinks is quality, but content that Google is also rewarding with featured snippets.
John Mueller commented that there is no minimum word count when it comes to gauging content quality.
There’s no minimum length, and there’s no minimum number of articles a day that you have to post, nor even a minimum number of pages on a website. In most cases, quality is better than quantity. Our algorithms explicitly try to find and recommend websites that provide content that’s of high quality, unique, and compelling to users. Don’t fill your site with low-quality content, instead work on making sure that your site is the absolute best of its kind.
And if it did come down to word count, it would be so incredibly easy for spammers to game that fact. So it makes complete sense that word count isn’t a “content under X words is Pandalized” situation. But yet the poor recommendation from experts to remove content based on word count lives on.
Case in point: “How to hard boil eggs”
Here is a featured snippet and when you go to the actual webpage and remove the extraneous content such as navigation and related articles, you are left with an article of only 139 words.
Based on the theory that anything under 250 words is “thin”, then this site, if it had removed this content for being thin, not only would have lost rankings but also a featured snippet.
There are many other examples of pages with low word count, but because they answer the question fully, they not only rank well but grab a featured snippet too.
David Bruce Jr
Web Developer/ Search Engine Marketing for
All Saints Media
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