Small Law Firm Marketing Strategies

Lawyers who just “hung out their shingle” need a constant influx of new clients.

Marketing for smaller law firms or even one person shops is getting better due to less competition from recent law school graduates.




Time to strike while the iron is hot

Applications to law school have plummeted almost 40 percent since 2010 and enrollments have dropped by almost 30 percent. ( according to this Washington Post article )

The number of law school applicants and attendees has been shrinking for several years.

According to the American Bar Association (ABA), the total number of enrolled law students dropped by around 9,000 between 2013 and 2014 (from 128,710 to 119,775). In 2014, almost two-thirds of the 203 accredited law schools reported that their first-year classes were smaller than they had been in 2013. In fact, 64 of these 203 schools saw their numbers of entering students drop by more than 10 percent. (On the other hand, 69 schools increased the size of their first-year classes between 2013 and 2014.

Having your small law firm website online is not enough to get clients, no matter how glitzy that website may or may not be.

Buying an ad in the phone book? Does anyone actually use a phone book anymore? When was the last time you used a phone book to find a product or service?

Creating a memorable brand is not going to get people to ask how much you charge for a legal consultation.

A website doesn’t do you much good if no one is searching for it.

What you need is an attorney website that performs well in a Google search result for the specific legal practice area they suddenly need help with